ZEE India Has Announced the Launch of ZEE Yuva – a Marathi channel Targeting a Younger Audience.
ZEE Yuva will complement existing Marathi services, ZEE Marathi and ZEE Talkies. Core values of the channel are based on the reflection of today’s Marathi youth with unique refreshing content, strong relationship driven storyline based in today’s contemporary reality, filled with passion and capturing the strong, rooted Marathi culture and youth qualities. ZEE Yuva will be Maharashtra’s only channel offering content which is ‘Youthful’ in nature.
ZEE Yuva will be launched in August 2016.